The Future of Media and Communications in Consumer Packaged Goods
Join FMI and AC Nielsen for a Future Connect preview with Todd Hale, Senior Vice President - Consumer & Shopper Insights, The Nielsen Company
In a world where technology is rapidly evolving and transforming how consumers receive and seek information to impact buying and shopping decisions, one could envision a vastly different retail environment in the next 20 years. Tomorrow's advertising and promotions will bring the demise of paper-based features and coupons. A race for dominance is taking place, with computer-based Internet applications, mobile phones, credit cards, frequent shopper cards and in-store applications. Global positioning systems (GPS), radio frequency identity tags (RFID), eye movement tracking cameras and similar devices will enable location- and interest-specific promotional offers to be delivered at actionable sites. Next generation retail systems will deliver coupons when shoppers enter the store or are in the mood and in the aisle, ready to buy. Stores will become increasingly interactive and consumer-specific, marrying data from multiple sources to deliver an involving shopping experience reflecting individual interests and buying preferences. Social networks based on shopping preferences will be formed to build demand and drive loyalty before, during and after buying engagements.
Learn what the future holds for you and your stores or brands.
Todd Hale has more than 31 years of experience in consumer panel analysis, including 25 years with The Nielsen Company, where he has held various marketing and sales management positions. Over the course of his career, Hale has been heavily involved in the development of innovative consumer panel applications for consumer packaged goods (CPG) manufacturers and retailers. A frequently sought-after industry and client speaker, Hale shares his insights on consumer shopping and buying behavior and attitudes to provide CPG manufacturers and retailers with strategic visions to facilitate brand, category and retail sales growth. Hale is often quoted in the press on CPG trends and consumer shopping behavior, including the Wall Street Journal, Associated Press, Washington Post, FOX Business News, Chicago Tribune and numerous trade publications. Mr. Hale earned an MBA and a BA in Business from Wright State University.
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