Food Industry Glossary

Like every industry, the food industry has special terms we use to describe aspects of our business. This glossary can help newcomers learn terminology and help seasoned food industry experts keep up to date.

TERM DU JOUR

palatability

The sensation of taste on the palate of the mouth from pleasant-tasting or acceptable food.

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  • palatability

    The sensation of taste on the palate of the mouth from pleasant-tasting or acceptable food.

  • percent discount

    Amount that the promoted price drops below the regular price, expressed as a percentage. Calculated as (Base Price–Promoted Price)/Base Price. A higher number means a deeper discount. A deeper discount for the same tactic almost always results in a higher lift. percent Discount is available by merchandising tactic on custom databases.

  • allowance

    Monies offered by a manufacturer or his representative to a wholesale or retail customer, as an inducement for specific support on one or more products. Generally, requires specific performance within a designated period of time, i.e., advertising, display, price reduction, or purchase of product(s), or a combination of the above. Allowances can take the form of “promotional allowance”, “advertising allowance”, “display allowance”, “buying allowance”.

  • repeat rate

    Percent of exposed buyers who make an additional purchase within the cycle window.

  • manufacturer’s store

    A retail store owned and operated by a manufacturer, sometimes as an outlet for his goods, sometimes primarily for experimental or publicity purposes.