Gold Plate Awards

Skogen's "Making Meals Easier" campaign inspired families with cooking tips and recipes, supported by vendor partnerships and multi-channel promotions through social media, in-store displays and emails. An incentive program encouraging donations to 'Food for Neighbors,' benefiting 40 food pantries with over $50,000 in contributions — a 22% increase from 2023.

Coborn’s campaign promoted the importance of shared mealtime while addressing barriers families face. Focusing on pork, 66 stores collaborated on meal kit displays and recipe highlights, with top-performing stores earning gift card incentives. Social media efforts reached over 5,000 shoppers, and ecommerce promotions engaged 114,000 viewers. The campaign boosted pork sales by over 22% and tonnage by 20% year-over-year, showcasing the impact of targeted nutrition marketing.

The Foundation for Fresh Produce's "Have a Plant with Family" initiative promoted healthy eating during Family Meals and Fruits & Veggies Month through toolkits, social media campaigns, and newsletters reaching 49,000 recipients. Their content generated over 100 social engagements and 3,400 website impressions, amplifying awareness about nutritious family meals.

Ahold Delhaize USA's Savory Magazine's "Family Meals Movement — Back to Basics" aimed to promote affordable mealtime solutions with over 860,000 print copies distributed across four Ahold Delhaize USA grocery brands. The campaign included a meal planning guide featuring recipes and nutrition tips, along with a landing page that attracted over 10,000 viewers and social media promotions that garnered over 25,500 impressions.