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Key Steps to Business Social Media Success
Michael Sansolo, President, Sansolo Solutions
In just 10 years, social media grew from college campuses into a global marketing and communication force, yet many shoppers say supermarket efforts still leave them wanting more. Learn the key steps shoppers think companies must take by 2020 to bring the value and relationships they expect on sites like Facebook, Twitter and more. This newest piece of an 8-part retailer-designed report probes what shoppers are doing, what they like and what they feel is lacking. The new findings are based on interviews and surveys of industry officials and shoppers.
Please contact Laurie Gethin, lgethin@fmi.org, with any questions.