Growing Your Fresh Produce Category: New Data Shows How to Optimize Fresh Produce Sales by Meeting Shopper Expectations Wednesday, April 5, 2017 (2pm - 3pm US/Eastern) Webinar

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FMI’s 2016 Power of Produce study showed fresh food sales represent $61 billion annually and are growing at 4% per year. Retailers are constantly adapting to meet shopper needs for fresh food – especially fresh produce – as part of their growth strategy.

But what do shoppers really think when it comes to fresh produce? IFCO, the leading provider of Reusable Plastic Containers, and its parent company, Brambles, teamed with leading research companies to learn more about consumer perceptions of fresh produce when it comes to quality, freshness, cost, packaging, display and sustainability.

Join IFCO’s Hillary Femal, IFCO VP of Global Marketing, Rob Lorys, MMR - SVP Client Development and Marketing, and Ian Ferguson, Brandcheck Consulting - Practice Leader, who will review the results of two studies:

• The Impact of Sustainable RPC Messaging on Consumers, conducted by MMR.
• The Global Shopper Produce Display Preferences Survey, conducted by Brandcheck

These studies provide insight on how to communicate with consumers, meet their expectations and optimize your fresh produce sales.