Power of Bakery 2019 Wednesday, April 17, 2019 (2pm - 3pm US/Eastern) Webinar

The registration period for this meeting has ended.

Bakery combines functional needs with emotional wants like few other departments in the store. While many consumers shop both the aisle and the in-store bakery, they each have very different strengths, according to shoppers. Join Anne-Marie Roerink of 210 Analytics and Todd Hale for a review of the first ever Power of Bakery to learn about:

- Bakery sales and growth opportunities across the store.
- Following the bread crumbs: where do consumers buy functional, indulgent and special occasion items?
- Where lie the strengths and opportunities for the aisle and the in-store bakery, respectively?
- Production: how do shoppers define freshness and how important is baking from scratch?
- Can customer service drive sales, or how about sales specials?
- Lastly, which ingredients and claims are trending and how important is health-and well being when buying functional or indulgent items?

Speakers:

Rick Stein
Vice President of Fresh
Food Marketing Institute

Anne-Marie Roerink
Principal
210 Analytics, LLC

Robb Mackie
President & CEO
American Bakery Association