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Shaping the Customer’s Experience: How Humans Drive Sales in a Ferocious Economy
In today’s tough business environment, what the customer feels – the unique, positive emotions engendered by a skilled and dedicated associate – spells the difference between loyalty and indifference. A culture that produces positive customer experiences begins by recognizing the difference between the business and human dimensions of every service interaction. This session will investigate the critical factors for building a successful Customer Experience Management (CEM) strategy.