Truth in Transition: 2025 Consumer Insights on Food & Agriculture Thursday, February 20, 2025 (1pm - 2pm US/Eastern)

The registration period for this meeting has ended.

FMI is hosting and inviting various association committees and councils to a member-only exclusive look at new belief-based consumer research conducted by the Center for Food Integrity and FMI that uncovers five distinct consumer segments and how they define “truth” in food, agriculture and farming. This engaging presentation will reveal high-level findings on the unique ways shoppers determine credibility, whether they crave transparency, trust in data, or focus on shared values. You’ll learn how these differing mindsets shape what consumers buy, which brands they prefer, whose opinions they follow, how they navigate labels and food claims and which consumer segments drive the conversation and behaviors.

You will receive the meeting link on the confirmation page after you complete registration.