Personalization in Grocery Retail

Tuesday, July 16, 2019
(2:00 pm EST / 1:00 pm CST / 12:00 PM MST/ 11:00 AM PST)

Webinar Description: 

Today’s households are eating in increasingly personalized ways as they pursue individual aspirations of eating well, challenging the food shopping experience.  Join us as we share the highlights of findings from FMI’s 2019 U.S. Grocery Shopper Trends study conducted by The Hartman Group.  The focus of this year’s study is to understand the myths and opportunities of personalization in the grocery retail experience.

Webinar Objectives:

Participants should attend this webinar in order to: 

• Learn how and why consumers personalize eating and shopping
• Explore what shoppers want and expect from retailers
• Understand how far shoppers are willing to go to receive more personalized benefits

Speakers:

David Fikes
VP, Communications & Consumer/Community Affairs
Food Marketing Institute

 

Stas Shectman
Director, Strategic Insights,
The Hartman Group