The Plant-Based Tipping Point
Tuesday, November 12, 2019
(2:00 pm EST / 1:00 pm CST / 12:00 PM MST/ 11:00 AM PST)
Webinar Description:
Breakthroughs in plant-based protein products are rapidly shifting the marketplace. Everyday, there is news about leading food manufacturers and food service providers focusing on alternative proteins. Plant-based foods are a key driver of growth in retail, with plant-based food sales growing over 5 times as fast as total food sales in the past year. And the plant-based consumer is valuable, with an average basket ring 61% greater than the average shopper.
Join us as we share a conversation with The Good Food Institute on increasing interest in plant-based foods and alternative proteins. This webinar will dive into category trends and consumer insights to help you capitalize on the growing interest in plant-based foods.
Webinar Objectives:
Participants should attend this webinar to gain insights into:
- What is driving increasing interest in plant-based foods and alternative proteins
- How food companies are rethinking meat for the flexitarian consumer
- How to market and merchandise plant-based products for your customers.
- How to capitalize on a consumer shift toward plant-based proteins.
Speakers:
Caroline Bushnell
Associate Director, Corporate Engagement
The Good Food Institute
Plant-Based Foods: Insights into Innovations, Growth and Shopper Trends
With the growing acceptance of plant-based foods and product offerings cutting across grocery categories and sales growth, FMI has set out to provide a free, online-learning series to share marketplace innovations, expand understanding of the plant-based consumer, dive into shopping trends and understand the labeling, naming compliance and regulatory landscape.
Register for the companion programs:
The Surge of Plant-Based Foods
Understanding the Plant-Based Food Consumer