April 2020 Update on COVID-19:
Online and Offline Consumer Behavior
and Future Industry Implications
Tuesday, April 21, 2020
(1:00 pm ET / 12:00 pm CT / 11:00 AM MT/ 10:00 AM PT)
Webinar Description:
The rise of COVID-19 in March 2020 saw consumers stockpiling their pantries in unprecedented and unpredicted ways. As we move into April 2020, consumers are again shifting their behaviors both online and offline in unexpected ways. In this webinar, Nielsen will provide insights on how new social and travel restrictions coupled with changing attitudes have affected how, where and what shoppers bought on a weekly basis, and how these changes could affect the industry in the short and long term.
Webinar Objectives
Participants should attend this webinar in order to:
- Understand how shopper behavior and purchases changed in the past 2 months - both online and offline - in response to COVID-19
- Evaluate the short term (2-6 month) impacts that we can expect in the industry as a result of this change
- Consider the potential long term implications or outcomes on the industry
Speakers:
Nicole Collida
Senior Vice President - Brand Effectiveness
Nielsen
Doug Baker
Vice President, Industry Relations
FMI - The Food Industry Association.
Coronavirus Resources
FMI has compiled best practices, guidance documents, signage, videos and more to support the food industry.
Click here for for FMI's resouces.
Learn more about Nielsen's research into consumer behavior.
Click here for Nielsen's Research