Shopper-Centric Retailing: The Next Generation Business Model
Wednesday, October 21, 2020
(2:00 pm ET / 1:00 pm CT / 12:00 pm MT/ 11:00 am PT)
This webinar is free to FMI members and available to non-members for $59
Webinar Description:
The expert who introduced category management to the U.S. market 30 years ago, Win Weber, will discuss the new Shopper-Centric Retailing business model, the positive impact it will have on sales and customer loyalty, and the magnitude of change required for retailers to remain relevant in the marketplace. You will see that it is an all-encompassing and transformative business model which focuses all functions within a retailer on increasing sales by exceeding shopper expectations. This means evolving beyond ingrained business policies and practices to a fully integrated top-down, cross-functional focus on the shopper, shopper solutions, and enhancements to the shopping experience. This new business model provides the support necessary in today’s shopper-centric environment to deliver a sustainable incremental gain.
Objectives:
- Retailers will gain a thorough understanding as to why category management is no longer a viable option in today’s hyper-evolving marketplace and must be replaced.
- Retailers will learn how to evolve into this new business model.
- Suppliers will gain insight into how they must adapt to optimize their retailer relationships.
Speakers:
Win Weber | CEO/COO | Winston Weber & Associates
Bernie Anderson | Vice President | Winston Weber & Associates