Transparency Trends: Food Shoppers Increasingly Prioritize Information
Thursday, February 22, 2024
1:00 pm ET / 12:00 pm CT / 11:00 am MT/ 10:00 am PT
Description:
Grocery shoppers have prioritized product transparency at an increased rate over the last five years, according to the latest FMI/NIQ Transparency Trends report.
The research suggests that neither the COVID-19 pandemic nor significant economic challenges inhibited shoppers’ desire for increased information from the food industry.
Join Steve Markenson, FMI, Sherry Frey, NIQ, and Krystal Register, FMI as we explore:
• The meaning and importance of transparency to consumers
• How shoppers use digital research tools
• Evolving perspectives about in-store vs online shopping