Inside the Trends Series

Description:

Beyond price and quality, shoppers define value to include relevance, convenience and experience. To meet household needs, what criteria do shoppers use to assess value and what drives their choice of grocery stores? These questions and more are explored in our U.S. Grocery Shopper Trends 2024 summer digital series.

Explore our on-demand, 5 to 25 minute recordings for your business planning purposes, available to FMI Members for $0.00. Purchase the series once and enjoy new recordings as they’re added!

Included in this ongoing series:

Just the Facts
We explore the how’s and why’s of grocery shopping in 2024 and look back on how key trends have evolved. We also touch on our newly developed Grocery Shopper Sentiment index. (Release Date: 7/16/2024)

How do Shoppers Find Value?
Grocery shoppers navigate today's financial stresses through an evolved, more expansive understanding of value, with increased attention to quality, convenience and relevance. (Release Date: 7/16/2024)

Online Grocery Shopping
Digital shopping continues to grow, especially in comparison to pre-pandemic levels. In addition, We look at how, including the omnichannel experience as technology is continuously used for shopping, even when in-store. (Release Date: 7/16/2024)

Why Do Shoppers Choose the Stores They Do?
As shoppers navigate all of the options they have for where they can shop for food, we will explore why they choose the specific stores and the mix of stores that they do. (Release Date: 9/13/2024)

GenZ Grocery Shoppers
As GenZ continues to come of grocery shopping age and responsibility (and as they influence their parents), we will explore the holistic view these young shoppers apply to their shopping behaviors. (Release Date: 9/13/2024)

COMING SOON: Topics covering family meals, health and well-being, back-to-school, holidays and more!