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The purpose of this project is to determine market potential and consumer willingness-to-pay for eggs with different labels, with primary focus on cage free. In November 2017, a national survey of over 2,000 U.S. egg consumers was conducted. A choice experiment, which simulates retail purchases, was included to compare cage free egg demand for consumers exposed to different types of information.
Product ID: | 3208 |
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Publication Year: | 2018 |
Pages, Size, or Length: | 50 pages |
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