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Consumer Beliefs, Knowledge, and Willingness-to-Pay for Sustainability-Related Poultry Production Practices Egg Survey Report

Jayson L. Lusk, Ph.D. Prepared for Prepared for the FMI Foundation, Animal Agriculture Alliance,and the Foundation for Food and Agriculture Research

Format:
Electronic (digital download/no shipping)

Member and Non-member - $0.00

Description:

The purpose of this project is to determine market potential and consumer willingness-to-pay for eggs with different labels, with primary focus on cage free. In November 2017, a national survey of over 2,000 U.S. egg consumers was conducted. A choice experiment, which simulates retail purchases, was included to compare cage free egg demand for consumers exposed to different types of information.

Product Details:

Product ID: 3208
Publication Year: 2018
Pages, Size, or Length: 50 pages