Increasing Private-Brand Sales Among Private-Brand Loyalists, Switchers and National-Brand Loyalists

Description:

In the past few years, the food retailing industry has seen tremendous change surrounding private brands. With price and value taking on a key role in the midst of recessionary pressures, purchasing private brands has become one of the most popular money-saving measures among grocery shoppers. Food retailers have been reporting double-digit growth in private-brand sales and SKUs for several years now, with industry-wide sales for the total category of more than $56 billion.