Power of Private Brands 2021 : Accelerating Private Brands in Grocery Ecommerce

Description:

The 2021 FMI Power of Private Brands report tells the story of new opportunities for private brands, stemming from consumer trial during the pandemic. Ecommerce has been accelerated by the pandemic, and there is a need to advance how private brands are presented online to generate consumer trial and purchases. The first two sections in this FMI report relay the overall landscape about grocery in ecommerce — regarding retailers and consumers and across private brand and manufacturer brands. The balance of the report focuses on private brands and identifies key strategies to enhance private brands in ecommerce.