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Power of Private Brands 2024: Industry Strategies to Sustain Momentum

FMI

Format:
Electronic (digital download/no shipping)

Member - $0.00
Non-Member - $150.00

Description:

The private brands industry has been on a roll. Consumers have increasingly embraced private brands for reasons that range from value to innovation. This report examines ways to sustain the momentum in private brands, specifically looking at: driving consumer purchases, enhancing retailer/wholesaler strategies, and improving supply and assortment.

Product Details:

Product ID: 1000445
Publication Year: 2024
Pages, Size, or Length: 27 pages