The Clean Label Phenomenon for Food Retailers: Enhancing Transparency for Consumers

Description:

This white paper aims to illuminate the clean label trend for brand owners, and encourage the identification of best practices in this quickly evolving area. The paper’s content analyzes new consumer behaviors, the regulatory climate, responses from manufacturers and retailers, and perspectives from outside the U.S. It also presents ten steps to help brand owners navigate in this new territory. These include embracing consumer insights and supplier engagement, customizing strategies, targeting competitive advantages, avoiding the impression that non-clean-label items are bad, and emphasizing ethical practices.