NEW FRESH 2025 Homepage

Driving Retail Differentiation

Navigate shifts in the dynamic fresh category to keep food retail shoppers engaged.

Date

August 11-13, 2025

Location

Loews Coronado Bay Resort
San Diego

Feb. 19
Registration Opens

The Fresh Factor

Staying ahead requires a focused look at emerging consumer trends, managing sustainability expectations and utilizing technology to drive business plans forward.

At FreshForward, developed with Deloitte, we tackle the future of fresh at retail, generating new ideas and actionable next steps.

FreshForward Goals

Developed in Collaboration with:

Labor Challenges Cashier

Labor Challenges

Fresh Foods demand a lot from those that work with them. How can you optimize your workforce to give them the tools and experience for success.

Health and Wellbeing in Fresh

Health & Wellbeing

Shoppers seek nutritious choices; fresh foods must adapt to changing demands, attitudes, and educate on nutrition.

Meal Occasions Fork and Knife Clock

Capturing Meal Occasion

How do the fresh departments help the consumer solve for the meal? Convince, relevance, digital tools for better consumer engagement.

Attendees at an FMI event

What Happened in 2024?

Take a look at our photo album to get a sense of what happened at FreshForward 2024 and what you can look forward to in 2025.

2024 Action Guide

The State of Fresh Foods 2024

The food industry continues to increase investments in fresh and overcome hurdles. Take a look at how all this is playing out and dive into the latest data points and benchmarks.

Grab the Report

The State of Fresh Foods report cover

Fresh Resources Grocery Store

What Else is FMI Doing in Fresh

We are committed to the growth and success of fresh food companies by providing resources throughout the fresh industry.

Fresh Food Resources

2024
RETAILER PARTICIPATION

Interested in Learning More?

Let us know by signing up below. We'll make sure you're included in all communications regarding fresh content and FreshForward.

Related Resources

Power of Bakery

The Power of In-Store Bakery 2024

The Power of In-Store Bakery 2024 is the third annual report exploring shopper perceptions, attitudes and behaviors regarding in-store bakery in grocery stores.

The Power of Foodservice at Retail

The Power of Foodservice at Retail 2024

The Power of Foodservice at Retail 202 is the ninth in an annual report series exploring shopper perceptions, attitudes, and behaviors regarding deli-prepared foods in grocery stores.

Fresh Forward Action Guide

2024 FreshForward Action Guide

This 2024 Action Guide spotlights key takeaways from the FreshForward Conference recommended by attendees for each of the presentation tracks — Emerging Consumer Trends in Fresh, Sustainability and Packaging, and Tech and AI.

Hispanic Grocery Shopper

Grocery Shopper Snapshot: Hispanic Edition

This brief report provides insight into Hispanic grocery shopping habits, including attitudes, behaviors and purchase drivers.

Power of Plant-based Alternative Foods and Beverages

Power of Plant-Based Alternative Foods and Beverages 2024

This report dives into consumer perspectives and habits regarding plant-based alternative foods and beverages.

State of Fresh Foods 2024 Cover

The State of Fresh Foods 2024

Key findings of retailers' focus on fresh foods from data in FMI's report, "The Food Retailing Industry Speaks 2024."

The Food Retailing Industry Speaks

The Food Retailing Industry Speaks 2024

The food industry is experiencing enormous change. The latest version of The Food Retailing Industry Speaks relays many shifting developments and describes how the industry has worked hard to make progress in the face of all this change.

U.S. Grocery Shopper Trends

U.S. Grocery Shopper Trends 2024: Finding Value

Beyond price and quality, shoppers define value to include relevance, convenience and experience.

Power of Meat 2024

Power of Meat 2024

This report explores shopper perceptions, attitudes and behaviors regarding meat and poultry.

Power of Seafood 2024

The Power of Seafood 2024

This report explores a range of issues from the health and well-being focus of seafood shoppers to seafood cooking behaviors and needs and seafood sustainability consumer trends.

Power of Produce 2024

Power of Produce 2024

This report identifies the biggest trends in consumer purchasing and consumption of fruit and vegetables.

Winning Eating Occasions

Finding Growth for Food & Beverage Retail:

Winning Eating Occasions Throughout the Day – See how to be successful by considering dayparts, such as snacks, to inspire experimentation and create new memories through food.

Kearney Foodservice

How Will Foodservice Disrupt the Traditional Grocery Market?

Gain further insights on strategic thinking, establishing aspirations and evaluating capabilities to establish a viable foodservice operating model, while keeping consumer needs at the forefront.

Fresh Forward Action Guide 2022

FreshForward Action Guide: Key Steps to Move the Fresh Industry Forward

In this Action Guide you’ll find 10 key takeaways from the FreshForward 2022 conference along with action steps recommended by attendees.

produce safety best practices

Produce Guidance Document

The Produce Safety Best Practices Guide for Retailers will serve as a tool for both food safety and non-food safety retail employees focusing on building existing food safety programs.

Fresh Food Blog Posts

Why You Should Experience the Power of Meat 2025 Live and In-Person

What sets thriving meat industry businesses apart? It’s staying ahead of trends, understanding consumer shifts early, and connecting with industry leaders. As the Power of Meat marks its 20th.....

Five Reasons to Unlock New Opportunities in Meat Sales

With the Power of Meat insights and direct access to suppliers and industry experts at AMC 2025, discount retailers can unlock powerful strategies to enhance their meat category and attract a growing base of value-driven consumers....

Getting Beyond the Bird

For the past nine years, FMI has been publishing The Power of Foodservice at Retail report, offering an in-depth look from the shopper's ...

QUESTIONS?
CONTACT US

Rick Stein

Rick Stein

Vice President, Fresh Foods

Andrew Brown

Senior Manager, Industry Relations