Dec 10, 2024
The Power of Meat

By: Rick Stein, Vice President, Industry Relations, FMI

For discount retailers expanding into fresh foods, capturing value-driven shoppers with high-quality, affordable meat options is key. But how can you make informed decisions in this competitive market? At the 2025 Annual Meat Conference (AMC), March 24-25 in Orlando, the Power of Meat — now in its 20th year — will provide exclusive, in-person insights designed to help discount grocers navigate the evolving meat category, with strategies to increase profitability and meet customer demands.

Here's how the Power of Meat and AMC 2025 can empower discount retailers to transform their meat sections:

1. Affordable Fresh Meat Options that Drive Sales

The Power of Meat report offers data on consumer preferences for budget-friendly fresh meat cuts and family-sized packages. AMC sessions will break down ways to balance cost-efficiency with quality, giving discount retailers a competitive edge by delivering products that attract value-conscious shoppers. Discover sourcing strategies and connect with suppliers who offer bulk and private-label options tailored to discount markets.

2. Sustainable Sourcing at an Affordable Price

Sustainability is no longer just for premium markets — more budget shoppers are considering ethical sourcing and eco-friendly packaging. AMC 2025 will feature sessions and exhibitors dedicated to low-cost, sustainable sourcing, along with cost-effective packaging innovations like vacuum-sealed and biodegradable materials that help maintain product freshness and reduce waste. These insights ensure that you meet consumer demand without impacting your margins.

3. Convenience and Ready-to-Eat Solutions that Add Value

Today's discount shoppers want more than just low prices; they want convenience. AMC's sessions on ready-to-cook and pre-marinated meats will provide strategies to enhance your fresh offerings with convenience-focused products that appeal to busy families. These offerings can differentiate your store while adding easy, ready-to-eat options that enhance customer satisfaction.

4. Leverage Consumer Behavior Insights for the Value Market

Understanding the decision-making patterns of budget-conscious customers is crucial. The Power of Meat will highlight data on how these shoppers prioritize value, quality and transparency in their purchases. In AMC sessions, experts will discuss shopper psychology, loyalty strategies and ways to engage customers with promotions and private-label brands that build loyalty and repeat purchases.

5. Innovate with Technology for Cost Efficiency

AMC 2025 will also cover AI-driven technologies that are reshaping inventory management, dynamic pricing and personalized promotions — all essential for maintaining profitability in discount markets. Learn from industry leaders about implementing these tools to manage inventory, reduce waste and optimize labor, giving you the operational edge to keep prices competitive.

With the Power of Meat insights and direct access to suppliers and industry experts at AMC 2025, discount retailers can unlock powerful strategies to enhance their meat category and attract a growing base of value-driven consumers. Don't just read about it — experience it in person. Join us at AMC 2025 and gain the tools you need to grow your business in the evolving meat retail landscape.

Register today