By: David Fikes, Executive Director, FMI Foundation
All the hardware has been awarded, the medal count tallied and the Olympic flame of the 2024 Paris games has been extinguished. As we reflect on the performances, the stories, and the efforts of the Olympic athletes competing on the global stage, one thing remains clear. It didn’t matter whether the event was diving or ping pong, basketball or water polo, wrestling or cycling, the athletes relied on and frequently called out the unwavering support of their families as being pivotal in their success. Families cheered with pride from the stands, and athletes often responded with heartwarming gestures—heart motions with their hands—to show their appreciation. Some even ran and leapt into the stands to hug those who had been on this journey with them. These moments of connection -played out on the world’s most dramatic sport’s stage– vividly remind us of the vital role that family support plays, not only in the lives of these elite competitors but in our own lives, as well.
As we approach September, which is FMI Family Meals Month, it’s the perfect time to reflect on the amazing benefits to be found by family bonding together, especially around the dinner table. Just as those athletes drew strength from their loved ones, we too can find strength, joy, and health benefits by sharing regular meals with our families. Research consistently shows that family meals contribute to better nutrition, improved mental health and stronger family bonds.
FMI Family Meals Month™ inspires retailers to continue to play a vital role in helping their communities prioritize family meals, whether it’s breakfast, lunch, or dinner. This September let’s take inspiration from the Olympians and the visible love they share with their families. The FMI Family Meals page provide toolkits with customizable resources for different groups, including retailers, manufacturers and community collaborators, to promote family meals, alongside a best practice guide and state resolution toolkit to support National Family Meals Month.
By helping your communities dedicate time to family meals, we can inspire more local moments of connection, fostering a sense of togetherness that supports well-being for all.
FMI Food Retailing Industry Speaks 2024 report provides valuable health and wellness insights tailored for retailers along with tools to respond to consumer demands for healthier options. These insights can guide retailers in offering products that align with the nutrition plans of health-conscious individuals, much like those followed by Olympic athletes. By incorporating these insights, retailers can support families in making healthier choices during their shared meals, further emphasizing the importance of nutrition and wellness during FMI Family Meals Month™.
Just as the athletes symbolized their gratitude with a simple heart gesture, let’s show love for our families by encouraging commitments to more meals together. The impact of these shared moments can last a lifetime, much like the memories created on the Olympic stage. So, as we celebrate FMI Family Meals Month™, let’s go for the gold of gathering around the table to build stronger, healthier families, one meal at a time.
See more on Family Meals Month and the Family Meals Toolkits.
Our congratulations and thanks to all who strive for Olympic excellence and to the families who support their efforts. You make us all proud and inspire us to become our better selves.
