2011 Private Brands Summit and Business Conference: Summit Presentations

Presentations for the 2011 Private Brands Summit are available for reviewing and downloading for all conference attendees and members of FMI. Click on the “My Meetings” icon to the right, "Meeting Documents" for the Private Brands Summit, and enter your username and password to view the presentations. If you do not know your username and password, you can request it from the log in page.

Not all presentations are available as we can only post the presentations we have permission to share.

FMI PRIVATE BRANDS SUMMIT AGENDA*

Monday, September 26
6:30 am – 6:30 pm	Registration Desk Open
7:00 am – 8:00 am	Breakfast
8:00 am – 8:15 am	FMI Speaks: Leadership Commitment to Private Brands
	Three years ago FMI created the FMI Private Brands Group to establish a respected voice for the private brands industry. We will hear from key FMI leaders on their renewed commitment to better serve the private brands industry and trading partners and to enable a new spirit of collaboration between manufacturers and retailers to focus on growth, efficiency and effectiveness.
	Pat Walsh, Senior Vice President, Industry Relations, Education and Research, Food Marketing Institute
	Joe McKie, Vice President, Private Brands, Food Marketing Institute
8:15 am – 9:00 am	Private Brands Trading Partner Collaboration: A New Model to Drive Growth and Innovation
	Innovation, thought leadership and superior execution are critical success factors in building private brands penetration, sales and profitability. In this session you will hear from a leading retailer on their goals, objectives and strategies in terms of understanding consumer insights, the importance of growing total store sales and the need to work more collaboratively with private brands manufacturers and sales agencies.
	Ralph Fischer,Group Vice President, Foods Merchandising, Meijer Inc.
	Kevin Hunt, Co-Chief Executive Officer and President, Ralcorp Holdings, Inc.
9:00 am – 9:45 am	Third Party Certification and Safe Quality Food: Applications for Private Brands
	The Food Safety Modernization Act allows FDA to use third-party certification to monitor food safety compliance. In this session we will review how certification can benefit retailers and manufacturers. We’ll also discuss how programs like the Global Food Safety Initiative and FMI’s Safe Quality Food Institute may play a significant role in guiding the development of new FDA regulations related to compliance and certification of food manufacturers, including private brands.
	Jill Hollingsworth, PhD., Food Safety Expert
9:45 am – 10:15 am	Break
10:15 am – 11:00 am	Implementing Nutrition Keys: Getting the Nutrition Facts Up Front
	The Nutrition Keys front-of-pack nutrition labeling initiative is the most significant revision to food and beverage labeling in more than 20 years. This session will highlight background on the Nutrition Keys: Facts up Front initiative and provide an overview of implementation needs to be in line with labeling regulations. In addition, details will be shared for the multimillion dollar consumer education and advertising campaign that will boost national attention to this program.n this session, we will review the state of where the industry is regarding the implementation of the new Nutrition Keys program. We will address what you need to know to be prepared to implement.
	Sue Borra, Senior Vice President, Communications, Food Marketing Institute
	Jay Marshall, Vice President, Center Store, Hy-Vee, Inc.
11:00 am – 12:00 pm	Social Media: Do I Really Have to Talk to Them?
	Social media has exploded on the retail scene and everyone is wondering how to best use social media to engage and connect with customers. In this thought provoking session you will learn the answers to the following questions. Do I really have to listen to them? Is the weekly circular dead? How can I sell more bananas? The answers to these questions will present clear, practical and direct strategies to listening to and engaging with customers using social media. This will ultimately lead to building relationships that create strong relevant brand connections that make you the retailer of choice.
	Christopher Durham, President & Blogger-in-Chief, MyPrivateBrands.com
12:00 pm – 1:00 pm	Luncheon
1:00 pm – 1:45 pm	The Geo-Science of Private Brands: Quantifying Key Variables that Influence Market Penetration
	This session will scientifically investigate the relationship between private brand penetration within a country and the various macroeconomic and environmental variables that influence private brands sales and consumption. We will examine the initial findings which have suggested that a number of different economic variables can influence private brands growth to include; level of concentration, level of economic development, amount of money spent on food and the amount of money spent in modern grocery retailing. In addition, we will examine new findings regarding nutrition and packaging on private brands versus national brands.
	John Stanton, Professor of Food Marketing, Saint Joseph’s University
1:45 pm – 2:30 pm	Shopper Conversion to Private Brands: A Marketing Case Study
	Today's consumers are more savvy than ever, and many of them are switching back and forth from private labels to national brands. What does this mean for manufacturers and retailers for both private brand products and national brands? It means that trading partners need to develop new ways to identify this new type of consumer, to reach them with appropriate marketing messages and offers, and to engage them both before and during the shopping experience. In this session we will examine the strategy and tactics that are being used in this FMI pilot study with four key trading partners to examine the marketing and merchandising campaigns and the results it has produced to date.
	Moderator: Bill Bradshaw, Vice President, Sales, The Buxton Company
	Panelists:
	Lanny Curtis,Shopper Marketing Manager, Foods, Meijer Inc.
	Ralph Fischer,Group Vice President, Foods Merchandising, Meijer Inc.
	Joe McKie, Vice President, Private Brands, Food Marketing Insitute
	Patricia Nicolino, Vice President, Marketing, Clement Pappas & Co., Inc.
	Howard Brandeisky, Vice President - Global Marketing, Innovation and Customer Solutions, John B. Sanfilippo & Son, Inc.
2:30 pm – 3:00 pm	Break
3:00 pm – 3:45 pm	Retail Store Renewal: The Future of Retailing
	Hear the latest analysis and insights on retail store regeneration and what it means to the future of retailing. In this session we will explore 10 key strategic retailing trends that will reshape the retail landscape of the future. This session with examine a variety of retail formats like Duane Reade in New York, big box stores, on-line retailing and supermarkets. In addition, this session will review key social, economic and demographic factors that are influencing the retail shopping environment and what you must do to be prepared for the dramatic changes on the horizon.
	Dan O’Connor, President and CEO, RetailNet Group
3:45 pm – 4:30 pm	The Brand of the Future: A Global Perspective on Private Brands
	As private label growth continues, opportunities for retailers are plentiful, especially in underpenetrated categories such as prepared foods and health & beauty care. The presentation will look at international private label trends in grocery retailing and what they could mean for the USA. This session will provide highlights of the key private label trends worldwide, with a special focus on Europe. These include, among others: Premium lines: too small to be worth the effort? Creating the budget cult Provenance and transparency –producers stepping out of the shade Consumer democracy: involving shoppers Tesco's 'venture brands' Retailers becoming producers A brave new world of (private) brand variety?
	Matthias Queck, Research Director, Planet Retail GmbH
4:30 pm – 5:15 pm	On-Line Shopping and Home Delivery: What’s Next?
	What will the future look like? The internet is a disruptive technology that has created profound change in company business models. The debate regarding the future impact to bricks and mortar versus on-line retailing rages on. In this session, we will examine what retailers and manufacturers are doing to leverage on-line shopping capabilities whether it is manufacturer consumer direct or a how to better leverage on-line retailing in terms of improving the in-store shopping experience. This proactive session will examine what the implications will be for manufacturers and retailers in this age of connectivity, customer engagement and unpredictability.
	Keith Anderson, Senior Analyst, RetailNet Group
5:30 pm – 7:00 pm	Networking Reception

Tuesday, September 27
6:30 am – 12:00 pm	Registration Desk Open
7:00 am – 8:00 am	Breakfast
8:00 am – 8:45 am	Leveraging Consumer Insights to Drive Private Brands Growth
	During the great recession, consumer demand for value along with elevated retailer focus to retain and attract shoppers, saw private brand share jumped nearly two share points from the end of 2007 to the end of 2008. However, with intense retailer competition and increased promotion support from branded products, private brand share leveled off in 2009, 2010 and into the first quarter of 2011. Nevertheless, private brands reached a new share plateau fueled by continued consumer interest and retailer focus to drive margin and build banner equity. Within rising gas prices and inflationary pressures driving up prices across the store in 2011, it will be interesting to see if private brands will rise again and experience renewed and sustainable growth. This session will provide an update on the latest private brand sales trends as well as a view of how population segments exhibit diverse attitudes and loyalty towards private brands. Finally, we will take a forward view of what we can expect from private brands in the years to come.
	Todd Hale, Senior Vice President, Consumer and Shopper Insights, The Nielsen Company
8:45 am – 9:30 am	Roadmap to Improved Collaboration: FMI Industry Private Brands Industry Needs Assessment
	There is growing demand for deeper collaboration among private brand trading partners. Retailers and manufacturers are seeking ways to jointly develop strategies and tactics that will encourage long-term partnerships, improve operations management, and ultimately drive growth. This session will examine findings from a new study conducted by FMI which identifies key areas where increased collaboration is necessary to meet the needs of the private brand industry. This session will focus on: The need for more relevant consumer insights Food safety requirements and standardization Establishing performance benchmarks vs. national brands Assortment strategies Innovation Supply chain effectiveness Common standards on quality, food safety and coding Joint business planning and forecasting Transparency of cost and margin requirements This study validates that Private Brand trading partners have common basic requirements, but also have rich territory for performance improvements.
	Kathy Weber, Kantar Retail
9:30 am – 10:00 am	Break
10:00 am – 10:45 am	Share of Shopper: The New Metric in Shopper Marketing
	Throughout the evolution of grocery and packaged goods marketing, the ability to measure consumer purchases and behavior in large but segmental numbers has led to greater insights, spawned continually more sophisticated marketing disciplines, and driven incremental sales and profits for all partners. With the evolution of Shopper Marketing, the need for new metrics that quantify shopper behavior at the macro and micro level is evident. Now, through the use of sophisticated video technology and breakthrough software, we have the ability to capture and analyze millions of real-life, in-store shopping trips 24/7/52 in real-time. In this session you’ll learn how new metrics like Share of Shopper, are providing supermarket and consumer packaged goods companies’ valuable insights which are driving their new in-store growth strategies. No longer just concepts, you’ll see how these same companies are actually measuring Path-to-Purchase and Moment-of-Truth!
	Thomas Sullivan, President, VideoMining
10:45 am – 11:30 am	Our Country’s Health & Wellness Imperative: The Time to Act!
	One in two adults will be obese by 2030 unless we take action now. The First Lady's Let's Move initiative has spurred action across sectors to fight childhood obesity. In this session we will discuss how the Administration and the Partnership for a Healthier America are working with the private sector to improve the health of Americans and what it means for your business, your products and what you need to be prepared to address.
	Lawrence A. Soler, President and CEO, Partnership for a Healthier America
11:45 am – 12:00 pm	Closing Remarks
	Ralph Fischer, Group Vice President, Foods Merchandising, Meijer Inc.
	John Graham, Chief Customer Officer, Clement Pappas & Co., Inc.
12:00 pm	Summit Adjourns