Top Trends in Fresh Q3 2024
Thursday, August 15, 2024
2:00 pm ET / 1:00 pm CT / 12:00 pm MT/ 11:00 am PT
Description:
The future is here. The decisions fresh foods suppliers and retailers make to target emerging consumers today will chart the next five years of trends.
In this webinar, Circana and FMI will discuss how Gen Z and young millennials are inherently different. Learn what you need to consider in any future-looking strategy for fresh foods to win now and well beyond.
This one-hour session will explore:
- Why the middle of this decade will be a changing of the guard requiring balance between today and tomorrow’s consumers
- How and what younger generations buy today within fresh foods
- The fundamental ways younger consumers think, act, eat, and shop — and why waiting for them to change those habits is unlikely
- Ideas for growing fresh foods in new ways among younger consumers, especially with many influencers and fast-moving trends
This digital seminar is the third installment of Circana and FMI’s “Top Trends in Fresh” annual series. The session is ideal for retailers and manufacturers who compete in the fresh foods space, as well as other food and beverage manufacturers and retailers.
You may also be interested in FMI's Top Trends in Fresh Digital Seminar Bundle.
FMI Digital Seminars