You can only gain access to certain items and special pricing if you have logged in. Login Now.
From Category Management to Shopper-Centric Retailing: It can be done — here’s how
Deloitte Consulting, Winston Weber & Associates, FMI
Format:
Electronic (digital download/no shipping)
FMI Member - $0.00
NonMember - $100.00
Description:
The 2015 FMI WWA Deloitte Consulting Shopper-Centric Retailing Study focuses on the gaps between merchandising practices common in today's Consumer Package Goods (CPG) manufacturer-retail environment and the practices that can be applied for the industry to become more effectively shopper-focused. This study draws on the perspectives of a proprietary Shopper-Centric Retailing Survey, submitted to the CPG manufacturer and retail trade, which resulted in 68 responses (34 retail and 34 CPG manufacturer). It also draws on the collective client engagement experience among FMI, WWA, and Deloitte Consulting in addressing merchandising challenges in the food, drug, and mass-merchandising sectors.
Product Details:
| Product ID: | 3163 |
|---|---|
| Publication Year: | 2015 |
| Pages, Size, or Length: | 26 |
Related Products
Industry Topics address your specific area of expertise with resources, reports, events and more.
Our Research covers consumer behavior and retail operation benchmarks so you can make informed business decisions.
Events and Education including online and in-person help you advance your food retail career.
Food Safety training, resources and guidance that help you create a company food safety culture.
Government Affairs work — federal and state — on the latest food industry policy, regulatory and legislative issues.
Get Involved. From industry awards to newsletters and committees, these resources help you take advantage of your membership.
Best practices, guidance documents, infographics, signage and more for the food industry on the COVID-19 pandemic.
© FMI All rights reserved.
Website design by Matrix Group International, Inc. ®
