U.S. Grocery Shopper Trends 2015 - Full Report

Description:

The dynamic process of how we in the U.S. get our food continues to be shaped and reshaped by modern lifestyles, changing families, digital technologies and heightened awareness of the health and environmental consequences of food. The Food Marketing Institute has long supported U.S. food retailers through annual surveys of shopper behaviors and attitudes, providing consistent metrics to evaluate the changing market landscape. This year, FMI worked with the Hartman Group to supplement our U.S. Grocery Shopper Trends research perspective with a cultural lens, interviewing Americans in their homes and while shopping, and drawing upon ethnographic research into U.S. food consumption and consumers. This year's study examines the deep shift in shopping and important meal time distinctions, and provides updates along the way about long- and short-term trends for food retailers to watch. This includes: - Status check on current trends influencing shoppers and shopping - How trends are coalescing into a new Shared Shopper Paradigm - Meal time distinctions and the case for Family Meals - Updates to shopper values and trends, including the convergence of personal health and community wellness ideals