What's for Dinner?

Dishing Up New Family Flavors

Learn More

About FMI Stir It Up!

Come January, Stir It Up’s kitchens and New Product Showcase displays will be dishing up family-oriented cuisine from throughout the U.S. under the theme What’s for Dinner: Dishing Up New Family Flavors!

Food industry retailer, wholesaler, manufacturer and supplier companies will focus on breakfast, lunch, dinner, dessert, snack or takeaway treats. All funds raised support the FMI Foundation’s programs on health and well-being, nutrition, food safety, belonging, and social responsibility.

As the Midwinter Executive Conference's opening night event, Stir It Up! welcomes 600+ event attendees, 30+ sponsors, 4-8 kitchens and robust activation stations -- coffee stations, dessert stations, branded living rooms, and sponsored bars.

What IS for Dinner? New Family Flavors, Of Course!

For Stir It Up! 2025, we will celebrate the 10th annual year of National Family Meals Month™ by embracing: What's for Dinner? Dishing Up New Family Flavors. We'll focus on your family's favorites and how cuisine can vary from region to region. In the mood for a kolache or Tex-Mex? Have your kitchen be an ode to the Southwest.
Can’t get enough of maple-flavored foods, boiled seafood, and apple cider doughnuts? New England is calling! Bring out your tried and true family favorites for this year’s culinary showcase.

New Product Showcase

Our first-ever New Product Showcase allows sponsors to display 2-3 new products in branded display shelves at the Display cases will be placed alongside sampling stations around the room for Stir It Up! attendees to enjoy throughout the night. The engagement doesn’t end there —Stir It Up’s product display cases will be placed in high traffic locations throughout the conference center for additional reach.

At only a $25,000 price point to showcase 2 or 3 of your newest and most innovative products, the New Product Showcase is sure to impress. Complement your SEE suite & get more visibility for your new products—reach out to Haley Pierce, FMI Foundation Manager, to sign up today.

Catch the Excitement!

Get ready for Thursday, January 30, 2025 when the FMI Foundation hosts the ultimate networking event for the food industry. This scrumptious evening brings together food retailers and manufacturers to sample the expertise of our industry.

Pick Your Sponsorship!

From Kitchens to Activity Stations to our New Product Showcase, Stir It Up! has a variety of ways to engage with attendees. Revisit this page as we update our sample floorplan and discover exciting activations make Stir It Up! attendees come back, year after year. Check out the 2025's drafted floorplan below.