Why Attend

The FMI Foundation is accenting the FUN in fundraising with their signature event Stir It Up!, a lively cooking event showcasing the latest in family meals flavors. Stir It Up! in 2025 will again be serving as the opening night event for the Midwinter Executive Conference, bringing new flavors and mouth-watering dish infusions to 600+ of the hungriest Midwinter attendees.

Retailer and supplier executives draft all-star chefs and culinary experts to dish up the best family meal —breakfast, lunch, dinner, or snack.

All funds raised support the FMI Foundation’s programs on health and well-being, nutrition, food safety, diversity, equity, inclusion, and belonging, and social responsibility.

 

Bimbo Bakeries and Wakefern Kitchen Setup with Stanley Cup-type
Candied Bacon from Kitchen
Mr. P's Entrance_Cropped
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By The Numbers

Here are some of the details around the most popular networking event at the Midwinter Executive Conference


  • # of Attendees

    600+

  • # of Companies Attending

    100+

  • Participating Chefs

    11

  • Dishes Served

    30

  • Kitchen Stations Available

    10

  • Additional Sponsorship Opportunities

    30


Mars Wrigley Candy Station Posed

How To Participate

Check out Stir It Up 2025's sponsorship opportunities and our floorplan.

Learn About Sponsorships
Kroger-Kellanova Kitchen Design

2025's Theme

Our What's for Dinner? Dishing Up New Family Flavors theme honors the 10th annual National Family Meals Month. Build your menus and decor around different regional cuisines.

Contact Us

Photo Gallery

Jerel Golub headshot

Stir it Up! is all about the industry coming together to support some really important initiatives that are going to help move the industry forward.

Jerry Golub Vice Chairman, Price Chopper Supermarkets