See You Next Year.
Dates & Location Coming Soon!

Beyond Aisles: Unlocking Nonfoods Potential

Nonfood leaders gathered for a carefully curated interactive and immersive event focused on increasing nonfoods category performance at the grocery store. Product suppliers, wholesalers and retailers tapped into insights needed to develop the innovative mindset to compete in this dynamic marketplace.

2024 Focus Areas


Exploring Gateway Categories and Conversion Value

Understanding the Consumer's Journey


Enabling and Expanding Total Store Collaboration Knowledge and Synergies

2024 Speakers 

Colette Heimowitz

M.Sc., The Simply Good Foods Company

Colin Rocker

Client Partner Lead, Barrows

Craig Hodnett

VP, Category Management & Strategy, The Simply Good Foods Company

Jim Sleightholm

Vice President, Business Intelligence, Client Insights, Acosta

Kelsi Duarte

Strategy Director, Barrows

Margaret Swiatkowski

Executive Director, Retail Center of Excellence, Circana

Marisa Miranda

Director, Retailer Supplier Collaboration, Circana

Steve Markenson

Steve Markenson, Vice President, Research, FMI

Tom Duffy

Senior Advisor, Nonfoods Community Development, FMI

Key Discussion Topics

Explore:

  • The consumer's journey through each stage and touchpoint for optimizing the overall shopping or decision-making experience.

  • Gateway categories, conversion value and merchandising strategies to safeguard and grow key grocery channels.

Tackle:

  • Consumer consumption reduction in Nonfood categories by prioritizing creative and innovative strategies for driving volume growth.

  • The evolving landscape of digital marketing and pinpoint strategic and operational aspects for forecasting and adapting to future trends.

Examine:

  • Retail theft from multiple angles, asset protection strategies and planned disruptions safeguarding against losses.

  • Leveraging brands to drive engagement, using Nonfoods to build the digital basket, and unlocking "Life's Occasions" for enhanced consumer conversion.

Sample of 2024 Participating Companies




2024 FMI Nonfoods Event Powered by:

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Questions? Contact Tom Duffy

  • Tom Duffy
    Tom Duffy
    Senior Advisor, FMI Nonfoods Community Development

    tduffy@fmi.org