The Role of Nonfoods in Grocery Retail

Nonfoods represent a $253 billion opportunity—and a powerful way for grocers to drive profitability, trip conversion, and shopper loyalty. Yet with 92% of nonfoods sales happening outside the grocery channel, there's significant room for growth. From health and wellness to digital innovation and cross-merchandising, nonfoods are essential to building a more complete, competitive store experience. Through year-round insights, resources, and collaboration, we're keeping the nonfoods conversation going—because this category is too important to overlook.