52%
Of GM Purchases Are Impulse

$253B
Total Nonfoods Sales at Grocery

27%
More Spent Per Trip by Nonfoods Shoppers

Exploring the $253 Billion Nonfoods Grocery Opportunity

Join industry leaders at an immersive, high-impact forum and explore the evolving role of nonfoods in total store success. Through expert-led insights and dynamic discussions, retailers, wholesalers, and suppliers will uncover strategies to enhance productivity, strengthen partnerships, and drive profitability.

View Agenda

Connecting the Dots to the Total Store

 

Nonfoods is a vital driver of shopper engagement, operational efficiency, and profitability within total store strategy. As the industry evolves, connecting emerging challenges to business performance is essential. Understanding these intersections helps retailers and suppliers unlock opportunities, enhance productivity, and drive sustainable growth. Backed by insights from FMI’s Power of Nonfoods 2024, we review four shifting industry dynamics:


Trading Partner Engagement


Strengthening collaboration between retailers and suppliers to enhance performance and growth.

Data
Dilemma


Leveraging insights to optimize decision-making and maximize nonfoods potential.

Driving Trip
Conversion


Understanding shopper behaviors and integrating nonfoods seamlessly into their path to purchase.

Health and Well-being


Meeting growing consumer demand for solutions that support everyday health and lifestyle needs.

Nonfoods Community

Connect with fellow industry leaders, share insights, and stay ahead by joining our community today!

Join the Community




Industry Experts Take the Stage

Meet the thought leaders facilitating last year's program, and check back soon to see who will be speaking at the 2025 Nonfoods Forum!

2024 Speakers

Jim Sleightholm

Vice President, Business Intelligence, Client Insights, Acosta

Colette Heimowitz

M.Sc., The Simply Good Foods Company






The Value in The Nonfoods Forum

Nonfoods Icon

Maximize Market Potential

Discover strategies to boost nonfoods performance and tap into the $3 trillion sector.

Nonfoods Icon

Drive Sales Growth

Gain insights from industry leaders to elevate your nonfoods category and increase revenue.

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Stay Ahead

Learn innovative approaches to optimize product performance and stay ahead of the competition.



2024
SPONSORS

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Blog Posts

Unlocking Incremental Growth with Nonfoods Strategies

Jan 2, 2025
Incremental growth optimizes your entire store strategy driving efficiency, delivering value and boosting sales across food and nonfoods categories. Aligning strategies for cross-category opportunities is the gateway to sustained growth and ...

Adapting to Nonfoods Shopping Behaviors

Dec 12, 2024
Products like household goods, personal care items and pet supplies are no longer afterthoughts — they're essential parts of the grocery shopping experience....

The Season of Nonfoods: Unlocking Basket Growth

Oct 21, 2024
Nonfoods have an undeniable place alongside food retail, and by capturing consumer share in this category, retailers can double basket size compared to food-only purchases....


QUESTIONS?
CONTACT US

Tom Duffy

Tom Duffy

Senior Advisor
FMI Nonfoods Community Development

Email Tom