52%
Of GM Purchases Are Impulse

$253B
Total Nonfoods Sales at Grocery

27%
More Spent Per Trip by Nonfoods Shoppers

Where Do Nonfoods Fit in Grocery?

Join industry leaders at an immersive, high-impact forum and explore the evolving role of nonfoods in total store success. Through expert-led insights and dynamic discussions, retailers, wholesalers, and suppliers will uncover strategies to enhance productivity, strengthen partnerships, and drive profitability.

View Agenda

Connecting the Dots for Total Store Success

Nonfoods is a vital driver of shopper engagement, operational efficiency, and profitability within total store strategy. Understanding these intersections helps retailers and suppliers unlock opportunities, enhance productivity, and drive sustainable growth. Backed by insights from FMI’s Power of Nonfoods 2024, we'll review shifting industry dynamics in a riveting conversation this April 8, 2025. 


Register for the Apr. 8 Webinar



Industry Experts Take the Stage

Meet the thought leaders facilitating the 2025 Nonfoods Forum!

2025 Speakers

Margaret Swiatkowski

Executive Director, Retail Center of Excellence, Circana

Steve Markenson

Vice President, Research, FMI






Nonfoods Forum Goals

Nonfoods Icon

Trading Partner Engagement

Strengthening collaboration between retailers and suppliers to enhance performance and growth.

Nonfoods Icon 3 Lt Green

Let's Get Digital

Leveraging insights to optimize decision-making and maximize nonfoods potential.

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Driving Trip Conversion

Understanding shopper behaviors and integrating nonfoods seamlessly into their path to purchase.

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Health and Well-being

Meeting growing consumer demand for solutions that support everyday health and lifestyle needs.


Power of Nonfoods at Retail

Nonfoods Community

Connect with fellow industry leaders, share insights, and stay ahead by joining our community today!

Join the Community


2025 SPONSORS

In-kind Supporting Partner



Related Resources

Boardroom 10th Anniversary Edition report cover

Boardroom Volume 10

This 10th anniversary edition covers the topics that matter most to food retail executives and decision-makers, from supply chain resilience and workforce dynamics to consumer behavior shifts and technological innovations.
Nonfoods Insights

Nonfoods Category Insights

Build Shopper Baskets with Spring/Summer Seasonal General Merchandise
Power of Nonfoods 2024 Cover

The Power of Nonfoods at Retail 2024

This is a consumer research study exploring consumer shopping behavior in the nonfoods department.
Nonfoods Category Insights: Pet Category

Nonfoods Category Insights: Pet Category

Grocery Stores: The Perfect Place for Pet Food Sales

Blog Posts

Let's Get Digital

Feb 14, 2025
The increased usage of grocery store apps among some shoppers has corresponded with greater expectations of apps. As grocery store app usage grows, so do shoppers' expectations....

Unlocking Incremental Growth with Nonfoods Strategies

Jan 2, 2025
Incremental growth optimizes your entire store strategy driving efficiency, delivering value and boosting sales across food and nonfoods categories. Aligning strategies for cross-category opportunities is the gateway to sustained growth and ...

Adapting to Nonfoods Shopping Behaviors

Dec 12, 2024
Products like household goods, personal care items and pet supplies are no longer afterthoughts — they're essential parts of the grocery shopping experience....


QUESTIONS?
CONTACT US

Tom Duffy

Tom Duffy

Senior Advisor
FMI Nonfoods Community Development

Email Tom