BOSTON, MA. – Today, at Seafood Expo North America, FMI- The Food Industry Association releases the Power of 
Seafood 2024 report, which finds seafood volume and dollar amounts have decreased, however, consumers are choosing to cook seafood dishes at home. With these shifts in purchasing and consumption, food retailers can attract seafood shoppers by emphasizing nutrition, sustainability and offering meal ideas.
“While overall consumption levels have dropped, more consumers are enjoying seafood at home,” said Rick Stein, vice president of fresh foods for FMI. "Factors such as inflation-driven prices (37%) or seafood's cost relative to other proteins (28%) are influential drivers. As inflationary pressures decline, we’ll expect to see more consumers return to seafood, especially if retailers offer easy ways to enjoy seafood sustainably, easily, and healthfully."
Home Cooked Seafood Rises
With the rise in home cooking, seafood has emerged as a popular choice for its taste and nutrition. The Power of Seafood 2024 survey reveals that home-cooked seafood now constitutes 59% of consumption, up from 53% last year, while restaurant-prepared seafood meals declined from 47% to 41%. At the same time, 39% of seafood customers seek advice from the seafood counter for meal ideas, indicating growing interest in home seafood preparation. Retailers should leverage this trend by enticing consumers with specials, sampling, recipe ideas and highlighting seafood's health benefits.
Emphasizing Nutrition & Sustainability
Consumer insights underscore the importance of nutrition and health in driving seafood consumption. Two-thirds of seafood consumers (66%) prioritize nutrition and health, with frequent seafood consumers showing an even higher inclination (78%). This sentiment is echoed across diverse demographics, with widespread acknowledgment of seafood's health benefits. Retailers can highlight the benefits of seafood as a heart-healthy choice, high-quality protein and source of beneficial Omega-3s, emphasizing the Dietary Guidelines for Americans, which recommends consuming two servings of seafood weekly. In addition to nutrition, 74% of seafood shoppers value sustainability when choosing their primary seafood store, suggesting that retailers who address pricing concerns while offering a sustainable, quality product will cultivate loyal seafood consumers for years to come.
“This report illuminates the nuanced motivations behind Americans' seafood consumption habits,” said Steve Markenson, vice president of research & insights for FMI. “While price remains a factor, it's encouraging to see a strong preference for seafood even when cost barriers are removed. This speaks volumes about the intrinsic value consumers place on seafood's nutritional benefits and underscores the importance of retailers prioritizing quality and sustainability to meet consumer expectations.”
The Power of Seafood 2024 is made possible by Cargill.
For Media:
Media may contact FMI for a complimentary copy of the full Power of Seafood 2024 report.
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