Food Industry Glossary
TERM DU JOUR
The tendency for consumers to fail to redeem a promotional offer for which they qualify. Marketing plans will often include a projected slippage rate. Most commonly used in the discussion of rebates, for which slippage rates can be significantly (and profitably) high.
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stock keeping unit (SKU)
The more commonly used acronym for "stock keeping unit," a numerical identification tag given by a retailer to a specific product, brand, flavor, variety and/or package size.
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price marking
Placing the retail price on a package using labels, stamps or other means.
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dust collectors
Slow-moving products.
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point of purchase (POP) producer
A company involved in the design, manufacture and supply of displays, signs, and other in-store marketing materials to product manufacturers, retailers, and marketing agencies.
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footfall
Retail term that denotes the amount of store traffic within a certain time frame.
Additional Food Industry Knowledge
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Government Affairs work — federal and state — on the latest food industry policy, regulatory and legislative issues.
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Best practices, guidance documents, infographics, signage and more for the food industry on the COVID-19 pandemic.
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