Have you ever wondered how grocery stores determine which products to put on their shelves, or why you might find that certain items you used to buy are no longer available? If you see an empty shelf, it may not mean there’s a product shortage. Instead, it may be an example of SKU rationalization, a process by which food retailers and manufacturers manage their inventories to be able to offer their customers the most in-demand products or create shelf space for new and innovative items. In this video, we explain the process of SKU rationalization and why it’s not a cause for concern, but instead a regular part of the way grocery stores do business to better serve shoppers.