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Private Brands

We work with manufacturers, retailers and sales agencies to strengthen the growing private brands part of the food retail industry. Whether you are just beginning to explore private brands processes or are looking to strengthen your program or brands, FMI provides the unique opportunity for collaboration and engagement between retailer trading partners and suppliers.

SmartLabel® Implementation Recommendations

Industry Strategies to Sustain Momentum

Implementation Guide: Get Started with SmartLabel® and Offer Shoppers Transparency

Join the Family Meals Movement

Private Brands Blog Posts

FMI Private Brand Resources

Power of Private Brands 2024: Industry Strategies to Sustain Momentum

The 2024 FMI Power of Private Brands report examines opportunities geared to three outcomes: driving consumer purchases, enhancing retailer/wholesaler strategies, and improving supply and assortment.

The Power of Private Brands 2024: What's Ahead for Shoppers and Private Brands

This report explores changing shopper notions of value, drivers of private brand trial, and insights about enhancement opportunities.

U.S. Grocery Shopper Trends 2024: Finding Value

Beyond price and quality, shoppers define value to include relevance, convenience and experience.

Boardroom Volume 9

This journal discusses food industry supply chain disruption, labor shortages and workforce challenges, technology transformation, changing marketplace and societal dynamics, evolving consumer behaviors, and rising ESG expectations.

Sustainable Packaging Assessment Guide

The playbook provides guidance on topics ranging from material sourcing to design, to end-of-use, with a particular focus on recyclability.

FMI Sustainable Packaging Playbook

This tool can support internal business operations and effective trading partner collaboration regarding sustainable packaging.

Private Brand Management-A Shopper Centric Approach

This project, developed and managed for FMI by Wisner Marketing, provides a roadmap for FMI retailer and wholesaler members to maximize the value of their private brands within the context of a shopper-centric approach.

Private Brands

Events

We welcome you to join us for the following events.

Conference
2025 Midwinter Executive Conference
- Thursday, January 30 - Sunday, February 2, 2025
- | Marco Island, FL
The annual FMI Midwinter Executive Conference is our signature, invitation-only gathering that attracts more than 1,200 food industry executives spanning all facets of the marketplace. It is a prestigious member-only event offering an opportunity for a diverse group of top industry leaders to converge and gain insights relevant to the success of their businesses, including retailers, wholesalers, independent operators, suppliers, manufacturers and solution providers. Depending on their level of membership, suppliers qualify for at least two, and up to an unlimited number of invitations.
Conference
2025 Annual Business Conference (ABC)
- Monday, September 8 - Thursday, September 11, 2025
- | Championsgate, FL
Exclusive to FMI members, the FMI Annual Business Conference (ABC) offers joint business planning opportunities to discuss your growth strategies, consumer insights, pricing and promotional plans, new product introductions, and omni-channel supply chain performance enhancements. New to ABC, we now offer an open-environment tabletop option for FMI nonfood members with product categories covering general merchandise, household, health and beauty care.
Conference
2026 Midwinter Executive Conference
- Wednesday, January 21 - Saturday, January 24, 2026
- | Chula Vista (San Diego), CA
The annual FMI Midwinter Executive Conference is our signature, invitation-only gathering that attracts more than 1,000 food industry executives spanning all facets of the marketplace. It is a prestigious member-only event offering an opportunity for a diverse group of top industry leaders to converge and gain insights relevant to the success of their businesses, including retailers, wholesalers, independent operators, suppliers, manufacturers and solution providers. Depending on their level of membership, suppliers qualify for at least two, and up to an unlimited number of invitations.
Conference
2027 Midwinter Executive Conference
- Wednesday, January 20 - Saturday, January 23, 2027
- | Chula Vista (San Diego), CA
The annual FMI Midwinter Executive Conference is our signature, invitation-only gathering that attracts more than 1,000 food industry executives spanning all facets of the marketplace. It is a prestigious member-only event offering an opportunity for a diverse group of top industry leaders to converge and gain insights relevant to the success of their businesses, including retailers, wholesalers, independent operators, suppliers, manufacturers and solution providers. Depending on their level of membership, suppliers qualify for at least two, and up to an unlimited number of invitations.

All Events

Leadership

FMI's Private Brands Group Leadership Council brings together thought leaders from across our industry to identify, discuss, and share perspectives on current issues and trends. Through a non-competitive trading partner platform, the Council leverages knowledge, insights and perspectives from across our community. Learn more about the Council and related committees: