Origins:
In January 2023 the Giant Food Healthy Living Team launched a free, five-part educational series that addressed the most common resolutions and wellness goals identified by customers and associates. The series offered the option to join a live 40-minute session that included the ability to interact with the team or to watch a shorter, 20-minute recorded session at any time. Topics included: Organizing and planning for the new year, Mindful approaches to resolutions, healthy habits to support fitness goals, food as preventive medicine, and ways to expand and balance mealtimes. Each session offered a range of suggestions that allowed participants to choose strategies that fit their goals and individual abilities ranging from easy wins to harder challenges. Sessions also offered downloadable resource guides which included meal plans, shopping lists and other free resources that would support their resolution.
Contribution:
Giant Food nutritionist donated time and resources to put the series together. The team reached out to all of Giant Food's community partners to invite them to program for free resources.
Objectives:
To educate customers on planning for the new year, mindful approaches to resolutions, healthy habits to support fitness goals, food as preventive medicine, and ways to expand and balance mealtimes. The goal was to meet customers where they are in their health and wellness journey and help them reach their goals.
Impact:
The series garnered over 3500 registrants for the live events and over 1000 views of recorded content in January and February. The series continues to be used by our community partners as an educational tool with hundreds of views and downloads each month since the initial program. The program’s recorded content and resources can be viewed online at our Healthier Together website.
Quote:
“Implementing lifestyle changes big or small can be overwhelming and we know change looks different for everyone,” said Lisa Coleman, Director of Healthy Living at Giant. “Our team has created a program that provides realistic solutions and helpful resources for those in the community who want to start the new year off by prioritizing their wellness.”
Support Statement:
"Thank you Giant Food for this fun and informative Healthier Together series. Through these different classes, I was able to learn so many different aspects of health and wellness. The content was valuable, and the videos were a great resource to share with other people who were not able to attend" --Giant Food customer feedback