Origins:
Malicki’s Piggly Wiggly in partnership with the Hunger Task Force of Milwaukee, operates the Mobile Market. The Market is a rolling 1 aisle grocery store that brings healthy, fresh, and affordable groceries to food deserts. The Mobile Market is typically out 5 days per week with 2 stops daily. The market is stocked with meat, dairy, and bread items as well as a large selection of fresh produce. The item selection is based on the “My Plate” model which has a heavy emphasis on fresh products. The pricing for the product is based on supermarket pricing and ALL customers receive a 50% discount which is funded via The Hunger Task Force.
Contribution:
In 2022 the Mobile Market sold over $400,000 in products via over 9400 transactions. The 2023 numbers will far and away surpass those numbers. The Hunger Task Force supplies the truck, equipped trailer, and driver and coordinates volunteers to help at various stops. The Piggly Wiggly side prepares the product, stocks the product, and provides a cashier on the market daily. When the market is open 5 days per week the weekly labor commitment is between 60 and 70 hours per week.
Objectives:
The program objectives are simple to make fresh products available in underserved areas of Milwaukee and surrounding areas.
Impact:
The Mobile Market has been a resounding success as indicated by the numbers above and the continued growth in usage in 2023. There is no other reasonable way to measure the success other than those sales. The market is well-received in all the neighborhoods is stops.
Quote:
I truly appreciate the opportunity to extend our reach outside of our four walls and make a difference in our community. To be able to deliver healthy products to underserved areas of our communities is truly a privilege, and to be able to work with Hunger Task Force as the main driver behind the initiative has truly been a great experience. Ralph Malicki Owner/Operator Malicki’s Piggly Wiggly
Support Statement:
This kind of worthwhile program that our Piggly Wiggly independent retailer, Ralph Malicki, and his team are doing supporting their communities shows their commitment to feeding their neighbors any way that they can to make a difference! Kathy Williams Manager Retail Engagement C & S Wholesale Grocers 603-354-5726
Industry Topics address your specific area of expertise with resources, reports, events and more.
Our Research covers consumer behavior and retail operation benchmarks so you can make informed business decisions.
Events and Education including online and in-person help you advance your food retail career.
Food Safety training, resources and guidance that help you create a company food safety culture.
Government Affairs work — federal and state — on the latest food industry policy, regulatory and legislative issues.
Get Involved. From industry awards to newsletters and committees, these resources help you take advantage of your membership.
Best practices, guidance documents, infographics, signage and more for the food industry on the COVID-19 pandemic.
