The Food Marketing Institute is pleased to respond to the Federal Trade Commission’s (FTC’s) request for information and comments on the nature and extent of marketing activities targeted toward children and adolescents. 71 Fed. Reg. 1055 (March 1, 2006). In particular, the FTC was directed to prepare a report to Congress regarding the marketing activities of the food industry that focused on children. As discussed more fully below, the retail food industry has long recognized the importance of sound nutrition for al consumers, including children and adolescents. As a result, FMI and many of its members have programs geared toward providing children and families with information to assist them in making sound nutritional choices.

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