Aug 19, 2004
WASHINGTON, DC — August 19, 2004 — Food Marketing Institute (FMI) is pleased to announce the hiring of Anne-Marie Roerink as director of research.


In this position, Roerink will be responsible for developing, implementing and directing FMI’s research strategy through various projects, programs and studies. FMI’s research unit annually collects and analyzes state-of-the-industry data on consumer trends, food retail and wholesale operations, growth strategies, competition, store development, technology and many other important industry issues.   


“We are thrilled to have Anne-Marie join FMI’s research team,” said FMI Senior Vice President Michael Sansolo. “Her experience, enthusiasm and creativity will be a tremendous asset to the FMI research division and its future projects.”


Roerink was previously director of marketing & research at the American Society of Travel Agents, where she was directly responsible for all market research functions and projects within the organization, including both primary and secondary research efforts such as market sizing, customer satisfaction, customer needs assessment, competitive analysis, benchmarking and profiling. In this position, Roerink conducted focus groups; designed, implemented and analyzed surveys for internal and external customers; and reported on results, strategic implications and opportunities for the association and its members. Roerink has also served as an analyst for Travelocity, and a marketing and research analyst at CIBA in Brussels.


Roerink earned a master’s degree in international business from the Vrije Universiteit Brussel (VUB) in Belgium and a BS with honors in international business from the Hogeschool Enschede (Polytechnic of Enschede) in The Netherlands.