“During his years at the helm, Jeff raised SUPERVALU’s level of charitable giving to nearly $80 million year,” said FMI president and chief executive officer Leslie G. Sarasin. “This generosity included in-kind services and employee participation through the company’s Volunteers in Action program. He focused SUPERVALU’s efforts in three main areas: fighting hunger, promoting health and nutrition, and serving as a steward of the environment.”
SUPERVALU helps feed the hungry at the national level through support for Feeding America and Food For All, and at the local level through donations to food banks from California to Maine.
The company promotes health and nutrition through education, including store tours to teach students about healthy foods. SUPERVALU is also a major supporter for the American Heart Association’s Go Red for Women campaign. The company’s environmental stewardship council, called VALU EARTH, oversees its many programs to preserve natural resources and protect the planet. These include recycling, composting, LEED stores, solar power, low energy lights and, most recently, reduced greenhouse gases entering EPA’s GreenChill Partnership. SUPERVALU promotes green practices industrywide as an active member of FMI’s Sustainability Leadership Committee.
Noddle is also a strong proponent of promoting diversity in management. The Network of Executive Women named him Outstanding Champion in the movement to shatter glass ceilings in 2009.
He has given generously to the industry as a leader of FMI, including terms as vice chairman of finance and chairman of the Board of Directors from 2005 to 2007. He also helped lead FMI’s efforts to change its strategic direction, including the development of Future Connect, the highly successful leadership development conference.
FMI established the Sidney R. Rabb Award in 1977 to honor supermarket industry leaders for outstanding service to the community, consumers and the industry. Its namesake pioneered the consumer- and community-driven role of the supermarket as chief executive of The Stop & Shop Supermarket Company.
The FMI Midwinter Executive Conference is the industry’s education and networking event for top executives of retail, wholesale and supplier companies representing the entire scope of the food and grocery products industry. The conference focuses on the major challenges and opportunities for the food industry.