Jun 3, 2010
Learn About the Key Drivers of Innovation and What it Takes to Achieve Results

ARLINGTON, VA — June 3, 2010 — Retailers, wholesalers, distributors and suppliers will participate in thought-provoking discussions and attend hands-on business sessions to learn new ideas to increase profits and discover valuable opportunities in private brands retailing at the Private Brands Summit, June 14-16, 2010 at the Palmer House Hilton in Chicago, IL.

     “The goal of all trading partners is to better serve customers,” said Pat Walsh, vice president of industry relations, education and research at the Food Marketing Institute (FMI). “The Private Brands Summit is an ideal opportunity to bring together trading partners to identify valuable opportunities and plan strategies to meet customer needs and maximize private brand sales in their stores.”

     Sobeys, Inc. President and CEO Bill McEwan will deliver the opening keynote address — The Future of Private Brands – A Retailer’s Perspective. As a leader in private brands innovation, merchandising and retailing, McEwan will discuss ideas to create a unique value proposition and share key strategies to drive consumer value.   

     Thom Blischok, president of global innovation and shopper marketing at SymphonyIRI Group, will discuss how shoppers are consuming less and searching for the best deals as they redefine what value means to them in his keynote address, Preparing for Business as Unusual.

     A Wall Street Perspective — What’s Next for Private Brands, presented by Andrew Sawyer, vice president of global investment research at Goldman Sachs, will serve as the keynote address on the second day of the summit. Sawyer will share what a major resurgent consumer product goods company is doing to expand its presence in several private brand categories.

     New research from Buxton on consumer shopping attitudes and behaviors will be released at the summit. The research will provide an analysis of different consumer groups and strategies for targeting stores and consumers. The company will also present a new marketing approach to target the exact consumers who are likely to be deciding between national brands and private brands when they are shopping.   

   
     Other sessions will focus on shopping behaviors and consumer insights as it pertains to brand loyalty, nutrition, food safety and social media. Many industry leaders from retail, wholesale, distribution and manufacturing are among the featured speakers at the summit.

To view the summit brochure and register online, please click here.