June 21, 2016 – CHICAGO – Food Marketing Institute (FMI) today recognizes the achievements of a staunch consumer advocate, Maureen Murphy of Price Chopper Supermarkets/ Market 32, honoring her with FMI’s 2016 Esther Peterson Award for Consumer Service. Murphy received the award at FMI Connect in Chicago.
Murphy is manager of consumer trends, nutrition and lifestyles for the independently owned and operated food retailer headquartered in Schenectady, New York, with 135 stores across six states. For more than three decades, Murphy has focused on the shopper, and similar to the consumer advocate for which this award is named, Murphy is celebrated for a lifetime of vision, integrity and caring sensitivity to the needs of retail food customers.
"Every company needs an individual who is a voice of the customer, and Maureen is that person," Price Chopper/Market 32 Vice Chairman of the Board Jerry Golub said. "Her ability to use her background as a nutritionist and bring that to bear in addition to the knowledge of customer trends has also been extremely helpful to us."
Described as a "consummate consumer affairs professional" by Neil Golub, executive chairman of the board for Price Chopper Supermarkets/Market 32, Murphy’s leadership extends to several high-profile initiatives for the organization. "She’s literally been at the beginning of every major building block that we’ve done in this industry towards helping our customers to better understand this world of food," Neil Golub said.
Murphy’s pioneering efforts are well rooted in her execution and management of customer interface programs; she was responsible for running the call center and even oversaw a hotline that instructed consumers on cooking temperatures and how to prepare a meal. Murphy led programs that helped introduce consumers to new food and products from the grocery store from in-store sampling to hosting broadcast television segments to inform customers about best practices in food and nutrition.
Murphy oversees health and wellness, nutrition, meal and party planning and food and lifestyle programs for Price Chopper/Market 32, which includes supervising the efforts and outreach of the corporate nutritionist, and often serving as corporate spokesperson for food, nutrition and lifestyle initiatives.
FMI President and CEO Leslie Sarasin celebrated the 2016 Esther Peterson Award winner, saying, "Like Esther, Maureen Murphy’s name is synonymous with trust: She is an advocate for the consumer and always puts them first. I maintain the highest regard for what she has accomplished for both PriceChopper and her profession."
Murphy holds a Bachelor of Science Degree in Food and Nutrition. She is a member of the Food Marketing Institute’s Communications and Consumer Affairs Council, has served on the Partnership for Food Education Committee’s Be Food Safe Retailer Advisory Group, and is a long-standing board member for Hunger Solutions New York, a private, nonprofit organization dedicated to alleviating hunger for residents of New York State.
Ref: www.fmi.org/executiveawards
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