The CDC reports that nine out of ten American adults do not eat enough fruit and vegetables. That shortfall does not come from a lack of awareness. We KNOW fruits and vegetables are good for us and we are constantly reminded that we should be eating more of them. The problem is not cognitive, it’s behavioral. We know better; we just can’t seem to DO better. So, the issue is not one of information but one of incentive, and we have learned that shaming or trying to guilt folks into eating more fruits and vegetables just doesn’t work long term. We must learn another tactic if we want more Americans to take advantage of the health benefits of increased fruit and vegetable consumption.
Do you find yourself engaging in more conversations lately about the impact of GLP-1 medications and healthy benefits cards? Are you exploring ways to innovate around health and merchandise nutrition-related solutions for customers? If so, you will find this timely digital seminar both interesting and valuable!
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