By: Madeline Torrisi, Manager, Marketing Communications, FMI
Between our fashion choices and TikTok videos, Gen Z is known for being nontraditional, and the same goes for our eating patterns. Gen Z may not have the most traditional eating patterns, as with the rise of “Girl Dinner”, which is more of a collection of snacks or small portions of food rather than a traditional sit-down meal. However, Millennials taught us the trend of selecting more nutritious and healthy options like avocado toast, and now about a quarter of Gen Z are choosing to focus on their health and well-being
Gen Z is a difficult generation to define, as they currently comprise of 12- to 27-year-olds. For starters, my cousins in high school and I both fall under the Gen Z umbrella, however we approach eating occasions differently. The difference is stark when considering that younger Gen Z-ers are largely still residing at home and dining with their parents or guardians, while older Gen Z-er’s like myself are solely responsible for their own grocery shopping and cooking.
Recent data shows that Gen Z is more likely to follow an eating approach, like vegetarian or keto, than other generations. Sixty seven percent of Gen Z follow at least one eating approach, compared to only 47% of the population overall. Some specific eating approaches include Ketogenic or Bulletproof diet (9% of Gen Z vs 3% overall), low-carb diet (13% of Gen Z vs 8% overall) and whole foods diet (12% of Gen Z vs 6% overall).
Gen Z also seeks different product claims than other generations. They are more likely to seek products with positive nutrition claims (25% vs 16% overall) or ethical practices claims (30% vs 24% overall).
All and all, Gen Z’s eating patterns are as dynamic and multifaceted as the generation itself. Our approach to food is shaped by a blend of traditional and nontraditional influences, driven by a commitment to health, sustainability and personal choice. As we continue to evolve, our food habits will likely reflect an even greater diversity of preferences and values, setting the stage for a future where eating is both innovative and deeply personal.
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