Connecting with Customers on Nutrition and Health in the Grocery Store

By: Krystal Register, MS, RDN, LDN, Senior Director, Health & Well-being, FMI

Food retailers are connecting with customers and communities on nutrition and health by meeting people where they are, right in the grocery store, and empowering them to take action. When we have a better understanding of how the foods we purchase and consume truly affect our health, our mood and our energy, perhaps we are not only focused on the moment we are shopping or eating, but rather thinking of our future health, our friends and families.

In this video, Food City Corporate Retail Dietitians Kirby Stanton, RDN, LDN and Nicole Pazdziorko, RDN, LDN, share how they are connecting with consumers in meaningful ways, building trust and loyalty, as they deliver consistent messaging and relevant nutrition information beyond the grocery store through television segments, social media and website content. Kirby and Nicole also share more about programs that promote how to shop in the grocery store using MyPlate as a guide with simple techniques to stay on budget and keep health goals in mind.

Teresa Blanco, director of community engagement and wellness at Northgate Gonzalez Market shares how the grocery store becomes a health portal in the community when partnering with non-profits, healthcare providers and county programs to bring resources to customers and employees for free. Connecting food to nutrition and health for communities and consumers of all ages with in-store events, health screenings, healthy store tours and programs that truly make a difference.