A Total Eclipse of The Cart

By: Morgan Griffin, Communications Specialist, FMI

Today, April 8, 2024, the cosmos will treat us to a celestial spectacle: a solar eclipse. As the moon aligns perfectly with the sun, casting its shadow upon the Earth, millions will have the opportunity to witness this awe-inspiring event. For those fortunate enough to be in the path of totality, the experience will be truly unforgettable. To celebrate this rare celestial spectacle, the food industry is responding with out-of-this-world ideas. 

While you might witness your own community celebrations, here are some ways in which our industry is capitalizing on this phenomenon:

• Wegmans: 48 Wegmans stores in the path of totality will close for 30 minutes to allow employees to join in on the fun.
• Kroger: Ohio locations and others in the path of totality will be stocked up on essentials and offer deals on sun and moon themed products, as well as hosting viewing parties in store parking lots.
• Meijer: The grocery chain is promoting an eclipse meal of Milky Way, Sunny-D, and Moon Mist, along with offering supplies to celebrate.
• Natural Grocers: On April 8^th, Natural Grocers is offering free eclipse glasses with purchase.
• SunChips: SunChips is celebrating with an exclusive solar eclipse chips giveaway during the 4 minutes and 27 seconds of totality. The chips were created in partnership with Kellie Gerardi, an astronaut and researcher.
  

Amid this cosmic event, grocery stores stand as pillars of the community, bringing people together with celestial-themed offerings and celebrations. These retailers aren't just places to pick up essentials—they're hubs of activity, fostering a sense of wonder, and camaraderie and being part of the historical community event. As families prepare to witness the eclipse, they can also grab eclipse-themed snacks and beverages from their local stores and even their needed glasses, enhancing the experience. These initiatives highlight how grocery stores go beyond mere shopping destinations, and how they are integral parts of community shared experiences.

Retailers are urging customers to grab their essentials prior to the event as lots of Americans travel to states and cities in the path of totality. Many are offering solar viewers and filters so eclipse celebrators can view the Sun’s light safely.

Whether you're a seasoned stargazer or simply curious about the wonders of the universe, the solar eclipse is an event not to be missed. So, gather your viewing gear, and prepare to witness nature's grandeur unfold before your eyes. It's a moment that reminds us of our place in the cosmos and the beauty that surrounds us each day.