Speaks Report Spotlights Momentum on Top 5 Health & Well-being Strategies

The newly released FMI's The Food Retailing Industry Speaks 2024 report provides insights from the industry perspective around growing challenges, positive developments, and innovative strategies. A continued focus on nutrition, health and well-being is cited by both retailers and suppliers as a trend with highly positive impact on the industry.    

Let’s explore the top five proactive strategies and investments related to health & well-being: 

Enhancing the In-Store Experience

As retailers seek to improve the shopping experience as a differentiation strategy, there may be opportunity to connect evidence-based nutrition messaging to meet consumers right in the aisles and support their personal goals. When a solid health and well-being strategy is part of company mission and vision, positive health messaging can filter down to meet consumer needs as part of an enhanced in-store experience. 

Reaching Consumers with H&W Marketing Efforts

The food industry is using a wide variety of communications channels to relay nutrition, health and well-being information, communicating value, supporting shoppers’ interests, and leveraging online shopping. Retailers and suppliers are using social media platforms like TikTok, Facebook, and Instagram, in tandem with in-store signage, digital circulars, email campaigns and mobile ads to reach consumers. When nutrition and health professionals develop and support marketing efforts, a layer of credibility is provided to support inter-connected messaging across all channels.   

Innovating Products, Programs and Services

With a health and well-being lens, innovation and assortment of products, programs and services can intentionally link to consumer wellness, family health, nutrition and dietitian services, in-store clinics, and personalized care. By increasing SKUs and expanding space devoted to fresh prepared, private brand, grab-and-go, hybrid meals, and foodservice combinations retailers can build convenient meal solutions aligned with company nutrition strategy and health messaging.